Lincolnshire is a rural county in the East of England and has 7 districts: Boston, East Lindsey, Lincoln, North Kesteven, South Holland, South Kesteven and West Lindsey. In 2011 the population of the county was 713, 653 of which 147, 851 people were aged 65 and over (Census, 2011 data). Lincolnshire is a mixed county in terms of its population demographics and its economy. For example, Skegness, Mablethorpe and surrounding villages, located in the district of East Lindsey have a predominately tourist economy, and have experienced a high in-migration of retirees. In contrast, areas located in the districts of Boston and South Holland have a predominately agricultural economy and experienced an in-migration of EU citizens. Overall, Lincolnshire continues to have an aging population with very few public services in many of its villages throughout the county.
Carrying out research across Lincolnshire, therefore, brings many challenges and opportunities. It provides opportunities to hear the voices and experiences from wide range of backgrounds and circumstances. The challenges, due in part to poor infrastructure and few public services, will be making sure that all these different people have an opportunity to participate and be heard.